СТС again lights

the Cinema "October" for one evening has turned to the main media centre of Russia.

Here there passed presentation of a new season of television channel STS. Yesterday in our country there was a new teleformat - infotainment. The general producer has declared it in the blog (slava-murugov. livejournal. com/) right after actions «СТС Media» Vyacheslav Murugov.

«The TV moves towards intelligent entertainments. pop корн with taste of the information. The food for mind and rest for a brain simultaneously», - so Муругов characterises infotainment.

Two programs from a new ruler of television channel concern a new format which, according to the general producer, «is on an entertainment and knowledge joint». It is the program «I Wish to trust», Boris Korchevnikova's author's project, and documentary serial Корчевникова with Шнуровым «History of the Russian show business». «And the first program gravitates to sciencetainment, and both of them - with elements лайва and personal estimations of leaders», - Vyacheslav Murugov has specified.

Besides, the general producer «СТС» has declared Media, that the television channel meets half-way the Internet, crossing two these global spheres. On presentation interesting figures have been sounded: viewings of video of rapper Sjavy on the Internet - more than 10 million; Phillip Kirkorov - 800 with small thousand. «We cannot ignore this audience, therefore have started the program« Video fight »which heroes potentially much more popular characters, than present stars шоубиза, not born by the Internet», - has told Муругов in the blog.

In the end of the performance the general producer «СТС Media» has opened some indicators СТС - so, last year the television channel was looked by 62 800 000 spectators. And the share in a new season on the average makes 15,9 %.

«It is possible to be proud of these figures, my friends. Because figures, unlike words, describe a situation in accuracy», - Vyacheslav Murugov marks in the blog.